The Brand ED Podcast

Robby: The branded podcast with Robby
Fowler, episode 92, the embarrassingly

easy lead tactic to And more deals.

Hi, I'm Robby Fowler, a business
strategist, helping consulting and

coaching personal brands grow a more
profitable business at a life-giving pace.

Welcome to today's Episode.

Here's what you're going to learn.

You're going to learn how to set up this
very simple tactic with a few examples,

why it works and how you can use it.

Let's jump in.

First, you already understand the basic
idea of having a lead magnet or a lead

generator that brings new opportunities
and new leads into your business.

That can be a lead magnet on your website.

Maybe it's at the top of a funnel.

Maybe it's a landing page that
you're pointing to from paid ads.

It could be a newsletter sign up.

On the bottom of your website.

Essentially it's any sort of value
you're giving away where you

get an email address in exchange
for that value you give away.

And then step two-- some sort of
thank you message or thank you page.

So that's the basic idea.

We all know that.

So here's how you use this tactic.

Here's how to set this up.

Step one is still the same.

You have your lead magnet
or your lead generator.

Where somebody fills out a form
and then you give them something

valuable in exchange for that.

Step number two is where
the tactic comes in.

You're going to redirect the user to a
landing page with a one question survey.

So step one lead magnet that could
be on your site top of funnel.

Once they click submit yes,
I want your lead magnet.

You take them to a page where there
is a very simple one question survey.

After they complete that survey
and you can make that optional.

If they complete it, then you're going
to send them to a thank you page.

And include some related
resources on that.

Thank you page.

That's a bonus tip, not what
we're talking about today.

But it's a great idea
on your thank you page.

So that's the simple tactic.

Step one, lead magnet.

I put my email address in, I hit, yes.

Send me the lead magnet.

Step two, you present me
with a one question survey.

I give you my answer because you've caught
me at an interesting vulnerable moment.

And then step three.

You send me to your thank you page.

And I see, oh, here's some other
interesting related, helpful

resources that I could take advantage

So let's talk about that.

One question survey.

Here are a few example
questions that you can use.

And I've used these questions
before and they've been.

Very very valuable.

So here's one question I ask.

If I could magically give you
10 extra hours this month,

what would you do with him?

Sometimes I've asked this question.

If I could remove one burden from running
your business today, what would it be?

So there's the tactic with a
few example, questions to ask.

Now let's talk for just a
second about why does this work?

Why am I asking a one question survey?

And why does that work?

What you're going to gain is
called voice of customer data.

You're going to hear from your
customer or your client, their exact

words to your one question survey,
and you're going to capture that

at a moment where they're often.

Vulnerable, they're open to giving you
their real raw response because that

lead magnet normally helps them with
a problem or a pain or a challenge

or something they're struggling with.

And

Right after they say yes, please help me
solve that problem with your lead magnet.

You asked very relevant.

Honest question.

You will get amazing answers that.

That you're going to be able to use.

And so that brings us
to part number three.

That's.

How to use the tactic.

Why it works is it gives
you voice of customer data.

It gives you.

Your client's words, using their
words about their problems and pains.

And then number three, how do you use it?

I would suggest you do it this way first.

Think through the connection
between whatever lead magnet you're.

Giving away and the
offer that it leads to.

So think that through first
here's my lead magnet.

The goal is to bring folks to this offer.

Then you pair that with a
related one question survey.

So the question you're going to
ask, don't make it irrelevant.

Don't make it disconnected, make
it flow and fit in logically

with whatever the lead magnet is.

And whatever they offer
your leading to is.

That's how you use that as you get
responses and collect those responses.

Then you're going to read through
those and you're going to use what

those clients or customers say.

You're going to use that in emails.

You can use that in a webinar.

You can use that on an
offer page or a sales page.

You can use that on your
website services page.

You could use that in a podcast interview.

If you're a guest on another
person's podcast, you can say,

this is what my clients say.

This is what.

Folks struggling with this
challenge are feeling.

You can share that for
great content on a podcast.

You can use it in a talk that you give.

It's really invaluable once
you get that information.

And it's a really simple.

By taking something you're
already doing league magnet.

Thank you and inserting
a one question survey.

Where you really get their kind of
raw input that is very powerful for

you to use, and it will help you.

If you'll let it.

Empathize with your client and
your customer in some deeper ways,

which fits perfectly with the
radical empathy brand framework.

I hope you'll give this
very simple tactic, a try.

It can help you land more deals with
ideal clients and customers, because

they're going to hear themselves.

In your message and in your copy,
because they're going to hear their

words and their pain and their struggle.

And you're going to be able
to say, I can help you.

I go give that a try.

Let me know how it works out
for Until next time, go and

build a life giving brand.