About

One Saturday when I was in the 3rd Grade, my mom spent all day cooking pot after pot of spaghetti noodles. That night, my mom, dad, brother and I piled into the car, drove to a friends house, and TP’d their front yard with enough spaghetti noodles to feed the entire Italian army for one month. That’s the day I fell in love with creativity. I was the slightly shy and reserved type. I prefered to watch my fellow classmates dance rather than cut a rug myself. But that spaghetti night, I realized something.

My Ideas can be bold, even if my personality is not.

There’s nothing worse than starting your personal brand business with a BIG idea…only to get lost in a sea of other consultants, coaches, or speakers. Without positioning yourself in the market, you’re forced to try every marketing hack that comes along, take on clients you don’t love, and get trapped on the hamster wheel of an overwhelming, underperforming business. Consultants, coaches, and speakers hire me to leave behind work they can’t stand and attract more of their ideal clients. I help them precisely position and pitch their business so they get hired by the right customers, increase profits, and flourish in their dream job. Join me on The Brand ED Podcast and learn to build a life-giving brand.