The Brand ED Podcast

Robby: The Brand ED Podcast
with Robby Fowler episode 75.

3 things 27 years of marriage
has taught me about running

a personal brand business.

Welcome to the show that helps
you discover a personal brand and

business worth giving your life to.

Running a consulting training or
coaching personal brand is exciting.

But it's also demanding and draining.

The reality is we get pulled
into a vortex of activity as we

pursue revenue with little time to
consider what we're building and

why it matters to us and the world.

This show gives you practical advice
not just to make more money but make

more than money by building a personal
brand worth giving your life to

Welcome to today's episode.

I'm actually recording this on
my 27th wedding anniversary.

And so I thought I would take some time
to reflect myself and then share three

things my marriage has taught me about
running a personal brand business.

Number one.

It's taught me that.

The most helpful thing for my business has
actually been my marriage because marriage

works on your character over time.

And increases your self awareness
more than anything else.

For me, it has worked on my
character over those 27 years and

increased my own self-awareness of
who I am more than anything else.

When it comes to running a personal brand
business, you can improve your skills.

As I think about it, I've gone out
and bought resources that have helped

me improve my skills as a copywriter.

As a marketer, as a brand
strategist, as a business person,

you can go improve those skills.

You can also outsource your weaknesses
when you run a personal brand business.

You can focus on your strengths and
begin to outsource your weaknesses.

But character has grown
over the long haul.

You cannot outsource that.

You cannot read a book or take a
course and improve that overnight.

You can get help, but you
can't improve that overnight.

Characters grown over the long haul.

And I don't know if there's anything
more important in a personal brand

business, then your character, because
you can go get help other areas.

But 27 years of marriage.

Has helped my character
grow over the long haul.

And I think that's been one of
the most important things to

running my personal brand business.

Number two.

27 years of marriage keeps everything
else, including my personal

brand business and its success.

In perspective.

My 27 years of marriage just
keeps all of that in perspective.

27 years of marriage has given me a
bride who has been a constant through

job losses over those 27 years.

Tragedy over those 27 years.

And triumphs experienced
over those 27 years.

But it keeps all of that in
perspective, it's given us three

kids and that then brings us to what
it's like to raise up more humans

and send them out into the world.

And that will sure give you
perspective on your business.

And it's also therefore created a family.

That's come about through
that 27 years of marriage.

And that family for me has
been a balancing point and it

keeps this question and this
important question in front of me.

And that is, this is this personal brand
business that I am working to build.

Is that a blessing or a curse
in the eyes of my family?

So when they look at what I do.

Does this schedule?

What I'm working on.

How I go about my day, week, month.

Do they look at this personal brand
business as a blessing or a curse?

In the eyes of my family that helps
keep perspective and balance for me.

Including how caught up.

I may get into making
this thing successful.

And then number three.

It's taught me that together is better.

Together is better.

Now for sure.

That's taught me.

27 years of marriage that you need to
be careful and thoughtful about who

you partner with that does matter.

But as a personal brand business, I am
still convinced that together is better.

You just need to be thoughtful and
careful about who you partner with.

I've had the joy and privilege of
partnering with several others.

Even other personal brands as we've
offered products or services or

workshops together and partner together.

And that's in large part because
my marriage has taught me, you

know, what together is better.

Just be careful and thoughtful
about who you partner with.

That is also taught me though, in
order to partner in my business,

my marriage has taught me.

There's no reward without risk and
vulnerability, because if I partner with

someone in business, then yes, there is
the risk that I can be taken advantage of.

There's always risk and it
requires me to be vulnerable.

And my merits has taught
me that that's okay.

Because the reward of doing it together.

Is worth it.

And the last thing under together as
better is 27 years have taught me that

the legacy of what we are looking to
leave behind is actually more rewarding

than the thing I'm looking to build this
week, this month, or even this year.

On my own in my business.

So what we're doing
together in our marriage,

It's going to leave behind legacy.

And for me, that has been
more rewarding to think about.

Then what it is I'm trying to
do in my business this week,

this month, or even this year.

In other words, it's given me a long
perspective, a long perspective.

And keeps me from getting too
sidetracked on just short term thinking.

It reminds me of the definition
of a proverb or heard recently.

A short statement based
on long experiences.

That's what 27 years together with my
beautiful bride has taught me about

running a personal brand business.

I've learned some short statements
that I can make, but those have been

based on long experiences together.

And long experiences.

There's just nothing.

Like them, there's no
replacement for them.

Thanks for joining me on today's
episode and helping me celebrate 27

years of marriage as we head into 2022.

I want you to have a headstart, to
have a clear picture of the personal

brand business you're trying to build.

I want you to have amazing
clarity as you head into 2022.

To know exactly what to say when
someone says, so what do you do?

To know exactly what kind of
business you're building that

is worth giving your life to.

And I want you to join
me on a four week sprint.

I call it the headstart sprint.

And over that four weeks, we're going
to get amazing clarity around the kind

of business you're trying to build.

And we're going to carry that all
the way through so that it translates

on the homepage of your website.

So we're going to make sure
that we wind up with something

very practical and tangible.

That's on your website
that clearly communicates.

The personal brand business that you
are trying to build and that you feel

compelled is worth giving your life to.

I want you to join that waiting list.

Hop on there only six spots only
take six people through this.

So make sure you join me there.

I will put a link to
that in the show notes.

Or you can go to robbyf.com/head-start.

That's / head-start and you can
sign up on that waiting list until next

time go and build a life giving brand