The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

Writing work emails can be a chore
and wouldn't it be nice to give

someone a few bullet points and then
have them write that email for you.

And as long as we're dreaming, wouldn't
it be nice if that someone got inside

your brain and knew what you wanted
to say from those bullet points?

You could write a great email
and it all comes from just

your bullet point thoughts.

And what if that didn't cost you a
fortune and was already available?

Remember we're dreaming.

Well meet Flowright.

Flowright turns short instructions
into ready to send emails and messages.

Flow right.

Is another AI based tool
hopping into the writing space.

I'll put a link in the show
notes to help you check out some

use cases for how Flowright.

Might help you as a solo preneur.

I'm curious, what's your most effective
email tip to make your inbox and sent

messages productive for your business?

Email me back.

Win number two, something
a client recently asked.

A client recently asked for feedback
on an offer he was putting together.

Now, when it comes to putting together
an offer, it can be very challenging.

There's so much work
that you're forced to do.

It really puts you down in the weeds
because you've got to figure out

all the details around the offer.

Like how long is this going to be?

If it's a course, how much do you want
to charge the whole pricing conversation?

In what order do you want to deliver
things if there's different steps?

Who is the audience?

How are you going to deliver this
offer and lots and lots more details.

So when putting an offer together
requires so much of your effort and

energy-- and a lot of that energy is
spent on the details-- it's easy to

make the details about the offer a
big deal when you are finally ready

to present your offer to the world.

After all those details represent so
much of your blood, sweat, and tears.

But when you're communicating your
offer, I want you to focus on these

two points for your potential buyers.

Number one.

Where's the Disneyland destination.

Where will this offer take
them in their business?

And number two, what's the Disney magic
they'll enjoy once they get there.

In other words, what are the payoffs that
they will enjoy after buying your offer?

What's the one thing you do when it's time
to market sell or share your new offer

that you found successful or helpful.

I'd love to know.

Email me your tips and tricks.

Win number three,
something to think about.

Here's a mantra.

I came up with for my own
personal brand at business.

Now the punctuation in this little
mantra matters, so it works a

little better when you can see
it written, I'll tell it to you.

And then I'll say it again and
kind of emphasize the punctuation.

And I want you to imagine that as I do so.

The mantra is this: Do less, better.

Do more, never.

Do unto others, always.

I'll say that again with the punctuation.

Do less comma better.

In other words, do less stuff,
comma, but do it better.

The second part of the
mantra do more comma, never.

Don't just go do more to do more.

And then lastly, do unto
others comma, always.

This mantra helps me
focus on doing less stuff.

But doing the remainder of the
things, the things that are

important to do those better.

It also reminds me to never do more for
the sake of doing more for the sake of

keeping up well, for the sake of comparing
myself to others in a similar space.

And then the last part of the mantra
always remember, these are real people

that are involved with my business.

When it comes to marketing those artists,
customer avatars or clients or contractors

or any other label I might want to attach.

These are real people.

I'm curious, what's one tip you
use to stay focused on what matters

for you and for your business.

Win number four, something personal.

Speaking of doing less better.

My plan for the new year is to be more
present in my business in two places.

Number one, I want to focus even
more on my email subscribers.

Again, remembering that
these are real people.

I'll talk more about
this in another episode.

And number two, I'd love to be a
little more present on LinkedIn.

Now I've shared this before,
but I will say it again.

I personally would be fine if
all social media disappeared,

kind of like those old VHS tapes.

But I understand that's a
not likely gonna happen.

So those two areas of focus for
this year, I kind of my plan B.

So here's what I'm thinking.

If someone said to you, "Hey,
where's Robbie, have you seen him?"

That essentially you could
say, oh, I'm not sure.

He's probably either hanging out with his
email subscribers or if you don't find him

there, he might be over there on LinkedIn.

It's kinda like your friends, those
friends that know you well enough

to know where you're working from.

And so they're like, oh, he or she
is probably at the coffee shop.

If you don't find them there, you
might go over here because your

friends just know where to find you.

So in the new year, according to plan B,
that's where I'd like to give my best to

my email subscribers and to be somewhat,
a little more present on LinkedIn.

And by the way, if you happen to be
a LinkedIn guru, listening to this.

I really have no idea what I'm doing.

So feel free to connect with me.

And give me your best advice because I
am all ears on getting some help on how

to do this without being consumed by it..

. Thanks for joining me on this
episode of the brand Brand ed bullet.

Good news.

You don't have to scroll
through the show notes to find

the links to any of the apps.

apps or other wins.

mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to Robbyf.com/friday.

That's R O B B Y F.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on
apple podcast and then share.

Share this episode with somebody you love.

Feel free to DM.

On me on instagram and share which when
was your favorite from this episode.

Have a great weekend and go
and build a life-giving brand.