The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

Sometimes a spreadsheet just won't cut it.

But a pricey piece of
software is too much.

I want you to check out grist that's G R
I S T-- when you need the flexibility of

a spreadsheet with the robustness of a
database to organize your data your way.

if you're familiar with air table, but
maybe a little intimidated by it, then

grist could be the perfect solution.

Now you're probably wondering when
in the world, when I need something

beyond a spreadsheet, I'm already
comfortable with the spreadsheet.

Well, here are three use case
scenarios to help you picture how

handy grist could be for your business.

I'll put a link in the show notes
to three templates you could check

out that would help you understand
how grist could work for you.

One of those is called the custom
product or service builder.

You could use this template and this
database to create custom products,

then calculate the cost of the
material and labor for those products.

And then set the profit margin
for each of those contracts.

So you could see what it costs you
and what your profit margins are.

I'll throw a link for a second template
called the time tracking template.

It would allow you to quickly record the
time that you spend on projects, summarize

it, and then create invoices from that.

The third template I'll share
is print mailing labels.

This would allow you to prepare and print
mailing labels, right from inside grist.

I've got a little side project
that I'm working on with a friend.

And I tried out the custom product
builder to see if the profit margin

makes sense for this project, we
might consider doing together.

I want you to go check out
the other grist templates.

I'll link to those also in the show
notes, then email me back and let me

know which use case most intrigued you.

Win number two, something
a client recently asked.

A coaching client recently asked for
some help articulating his new offer.

He ran into trouble when he was
composing an email to pitch the

offer to a potential client.

First I encouraged him by saying,
look, this is a common problem

when putting together a new offer.

So when you've got a new offer, I want
you to try to write a sample sales

email, because the concreteness of
that exercise will expose any fuzzy

details you might have in your offer.

And it will do that real fast.

So to make progress on the call, we
unpacked three things his offer needed

before he could pitch it with confidence.

Number one, do: that is what is the
activity you do for, or with your

customer that could be a done for
you or a done with you solution?

Number two, get: that is what are the
outcomes, results and benefits your

customer gains by working with you?

And then number three, pay
for: what is the thing they

buy from you and pay you for?

So here's a quick consulting example
of what this might look like.

Number one, do: I give your team
members and assessment to discover

their work styles, and then I
lead an interactive workshop.

Number two, get: you get more empathy
between team members and increased

productivity from your team on an average,
that's an increase of 20% productivity.

And then number three, pay for
you: pay for a team dynamics

workshop for let's say $2,100.

So walking through those
three-- what do you do?

What do they get?

What do they pay for-- in a
sample sales email we'll help

you tighten up your offer.

What's your approach when you're trying
to nail down a new offer, shoot me

an email and let me know what you do.

Win number three,
something to think about.

Fast forward one decade from now in your
solo preneur business, whether you're

a consultant, maybe you're a coach.

Maybe you run a training business,

But you've got a solo preneur business
and a personal brand around that.

I want you to fast forward a
decade and assume success, maybe

not perfection, but let's assume.

Hey, things went really well.

Here's what I want you to ask yourself.

Am I thrilled that I gave a
decade of my life to that.

In other words, was that past
decade worth giving my life to.

Solo preneurs like coaches, consultants,
trainers, creators, advisers we’re

personal brands and you guessed
it-- personal brands are personal.

What I mean is you are in charge.

No one else.

Before a decade flies by.

I want you to ask yourself
that hard question.

Just so you know, I'm on a mission to
help solo preneurs build a personal

brand worth, giving their life to.

That's what makes me
think of that question?

What excites you most about what you're
giving yourself to day in and day out

and the business you're running right
now, email me back and let me know.

Win number four, something personal.

Not long ago, my wife and I
shared another year of marriage.

More than any other accomplishment.

I'm proud of humbled and thankful
for the life and the family that

my wife and I have built together.

We've been through tragedies,
job losses, cross country moves.

We've got three amazing kids and she's
been a constant embodiment of love.

Here's what I've learned.

Love is not simply an idea or a concept.

It's not the chorus of a song
nor the stanza of a poem.

It's a person.

And in my case, It's my wife.

I hope you've got some people in your
life that embody love, and I hope you're

longing to be that for somebody else.

. Thanks for joining me on this
episode of the brand Brand ed bullet.

Good news.

You don't have to scroll
through the show notes to find

the links to any of the apps.

apps or other wins.

mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to Robbyf.com/friday.

That's R O B B Y F.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on
apple podcast and then share.

Share this episode with somebody you love.

Feel free to DM.

On me on instagram and share which when
was your favorite from this episode.

Have a great weekend and go
and build a life-giving brand.