The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

You love discovering great podcasts.

Now, maybe your jam is marketing podcasts.

Maybe it's true crime
humor, whatever it is.

And you also know as a solo preneur,
that being a guest on podcasts is

a great way to grow your own brand.

So you've got to go check out Rephonic.

Now here's how Rephonic works.

First you search the name of a
podcast that you already love.

Then Rephonic taps into the listeners
also subscribed to from apple podcast

and then three, you get this really
cool 3d graph of similar podcast.

I'll put a link in the show notes of
an example of what that looks like.

I'll also give you links to re phonics
results for three of my favorite

podcast, heavyweight revisionist history
and the rise and fall of Mars hill.

The 3d graph is perfect
for finding new podcast.

Targeting shows you want to pitch
for a guest interview or just the

sheer entertainment of scrolling
around through the 3d graph.

It's definitely worth the click.

Win number two, something
a client recently asked.

I'm co-hosting a workshop with some
of my friends to help their audience

with their personal brand websites.

The number one question that
will be asked on this training is

the same question I always get.

And that is what platform
should I use for my website.

But the question I always teach
my audience to ask first is this,

what do you want your website to do
for your personal brand business?

Too often we get
sidetracked on technology.

I know it's confusing.

I know it can be frustrating, but
technology is actually the simplest

piece of the puzzle to solve.

The real challenge is nailing down the
specific thing you want your website

to accomplish for your business.

Now here's a formula that I'll make
them complete during any workshop

training I do around websites.

I make them complete this statement.

I want a website similar
in quality to blank.

To accomplish blank.

And avoid blank.

Which is worth blank, dollar
amount to my business.

I'll say that again.

I make them complete this statement.

I want a website similar in quality
to, and then they fill in another

website that they already like to
accomplish blank for your business

and avoid blank, which is worth this
value or revenue to my business.

Now what's the biggest challenge
or frustration you have

around your website right now?

Reach out and tell me.

Win number three,
something to think about.

I want my business to grow and
succeed just like the next person.

That's not the question
I want to talk about.

Here's the question that I keep coming
back to, and oftentimes it delivers

kind of a gut punch and a call to
reorient myself every time I ask it.

Here's the question.

Is the accumulation of
power or popularity.

The primary means by which I
aim to succeed in my business.

And in other words, what
mechanisms and levers.

Am I pulling to get where I want to go.

Those mechanisms or means
can be a slippery slope.

What excites you most about where you
are and where you want your business

to grow and what challenges you
most about how you will get there?

Win number four, something personal.

I want to keep something in front of me
that by default, I often put behind me.

It's this, My job is to
empower you as my client.

But my default is to do the things
which in power, me that is that

put me into a position of power.

Empower E M P O w E R
versus I N dash power.

In power sound similar,
but they are worlds apart.

One elevates you the
other aims to impress you.

One respects you.

The other aims to get respect from you.

One benefits you.

The other benefits me.

The fight against my default
mode is what I try to focus on in

the stillness of every morning.

It's likely the most important
work I can do for my clients.

And my hope is that this work
shows up on the balance sheet.

Not in my brilliance sheet.

In other words, my goodness.

He's just so brilliant and so impressive.

That is not my goal.

When I work with a client.

My goal that I have to
keep in front of me.

Is to elevate you, respect you,
benefit you, not put myself in a

position of power or prominence.

What are some helpful ways
you work on yourself as part

of working on your business?

I'm all ears, reach out
and send me an email.

. Thanks for joining me on this
episode of the brand Brand ed bullet.

Good news.

You don't have to scroll
through the show notes to find

the links to any of the apps.

apps or other wins.

mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to Robbyf.com/friday.

That's R O B B Y F.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on
apple podcast and then share.

Share this episode with somebody you love.

Feel free to DM.

On me on instagram and share which when
was your favorite from this episode.

Have a great weekend and go
and build a life-giving brand.