097: The Brand ED Bullet, Issue 32
Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go.
Win number one, something to try.
How many online forms have you filled out
to get your hands on that lead magnet?
That freebie?
In fact, if you had a dollar for
every one of those hello, retirement.
Lead generation forms often staying
between you and that perfect ebook,
that perfect marketing report.
That perfect handout.
What if marketing content
you love was curated for you?
And you can access it without ever filling
out one of those lead generation forms.
Inter the juice.
Yes.
The juice to the rescue.
The Juice curates the best
sales and marketing content and
puts it at your fingertips.
Discover, save, share, and enjoy
the content you want on demand.
It's a great way to learn and
improve your marketing chops.
For example, right now you could
get 24 sales email templates for
before, during and after the sale.
Or you could check out the
definitive product launch checklist.
I'll share a link to both of those
and the juice in the show notes.
Warning.
If you're a content junkie like
me, make sure you're limiting
yourself to one resource a day.
So you don't get overwhelmed.
What's your go-to marketing
resource for discovering and
learning from others in this space.
Email me back and let me know.
Win number two, something
a client recently asked.
A client recently asked for feedback
on why his online ads got good
engagement, but generated zero leads.
We went right back to my
radical empathy brand framework.
And the fundamental idea
of the framework is this.
You want to reframe everything at a
radical empathy for the client, customer
or audience you're trying to serve.
This simple, but profound principle
is the most violated concept.
Sabotaging your marketing and
conversions and branding and copywriting.
And you get the idea.
And this case is ads.
We're promoting an amazing
offer to help business owners.
Their problem was his audience
was not down with how that
offer would be delivered.
Like grabbing the debate team and
plopping them on the football field
to improve their competitive edge.
They want the result of being more
competitive, but they don't want it.
By that delivery.
Why do you think radical empathy
is so powerful for building a
great personal brand business?
I'd love to know.
Win number three,
something to think about.
So many consultants, coaches, and
trainers that are trying to get
started in the personal branding space,
struggle for clarity around the exact
kind of business they want to build.
So here's the thought.
If you want a personal brand fueled by
passion and purpose, look to the pain.
On the last brand ed bullet.
I shared some of my own pain.
But it's actually that very pain that
clarifies the deep sense of purpose that
undergirds my personal brand business.
So what's your best advice for grappling
with the clarity around the exact
personal brand business you want to build?
All tips are welcome.
I put my email link in the
show notes, just hit that
email link and email me back.
I'd love to hear your thoughts.
Win number four, something personal.
Not too long ago.
My college buddy of 30 years.
Flew into town for a wedding.
Now he has known me the real me
for ever he's lived in my shoes,
not literally, but he lived with
my wife and I for a few months.
Right after we got married.
And he would wear my shoes
to go grab the paper.
It was a long time ago.
But I've heard this definition
of a proverb before.
A proverb is a short statement
from long experiences.
My college buddy is like that for
me, we've had long experiences
of doing life together.
We can fire off a short statement
that uploads a world of memories and
moments that we've shared together.
We don't often go far before going
deep, and that can be hard to find.
Here's the lyrics from a great tune
by singer songwriter, Ben rector.
He says you can grow up.
Make new ones, but there's
nothing like old friends because
you can't make old friends.
What's your favorite
thing about old friends?
Email me back and share
some of your memories.
Thanks for joining me on this
episode of the brand Brand ed bullet.
Good news.
You don't have to scroll
through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email
list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting
this into the hands of more people.
So go and leave a review on
apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which win
was your favorite from this episode.
Have a great weekend and go
and build a life-giving brand.
