The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

Hunting for a font can feel like
a real sport in the Olympics.

I know you've been there looking,
searching, hoping to find the

right font to inspire or compliment
your message or your design.

The next time you are hunting for
fonts, just head over to ´Type Wolf.

You can search for the perfect
font or font pairing by

heading to the favorites list.

It's towards the bottom of
the homepage at TypeWolf.

The best place for you to begin
is his top 40 Google fonts.

Remember Google fonts are free.

So they're a great option.

Or if you like to zag while
others Zig you can search for the

perfect font from the top 10 free
fonts that aren't Google fonts.

It's a great list.

Typewolf makes it simple to get out of the
rut of using the same font over and over.

Go check out the top 40 list and then
let me know what your favorite font is.

Robby: Win number two, something
a client recently asked.

In the previous brand ed bullet.

I mentioned how a client asked my
opinion on his personal brand logo.

Then I gave you this
two question, pop quiz.

Number one.

What is the primary color
for my personal brand?

And number two, could you
draw my logo from memory?

Yes or no?

Well, the results are in, but first I
was asked the same logo question yet

again, the following week, no lie.

This is such a common question
and concern for so many personal

brands, but should it be.

Let's get back to the results
of my two question pop quiz.

It was a clean sweep.

Every reply nailed my
personal brand color.

It's the red color you see
associated with my brand.

But not a single person could
draw my logo from memory.

Here are the two important implications
for you as a personal brand.

Number one good news.

While logos do matter, choosing
and using a primary color for your

personal brand business is way cheaper.

It's free.

And in fact, it's way more
effective than having a killer logo.

Number two personal
brand should be asking.

Do you like, and know my personal brand
color more than my personal brand logo?

So pick your brand color and
go wear it out on social and

everywhere you show up online

Robby: Win number three,
something to think about

Sometimes the mirror gets angry.

And when it does the perspective of
someone who cares about you matters.

These lyrics from singer
song writer, David Wilcox.

Who's one of my favorites.

Captures that sentiment brilliantly.

The lyrics go like this.

If I had a spell of magic.

I'd make this enchantment for you.

A burgundy heart shaped medallion with
a window that you could look through.

So that when all of the mirrors are
angry at your faults and all you

You could peek through that
heart shaped medallion.

And see you from my point of view

Robby: Win number four,
something personal.

Knowing how many angry mirrors we face day
in and day out, made me attempt something

A friend and I a walk and
talk most Saturday mornings.

And he has recently ventured out
and launched his own business.

That's always a scary proposition.

This is something he has
dreamed of for years.

And this particular week
marked a week, one of his new

venture as we began our walk.

I set my watch and I told him,
I'd like to take the first mile

of our walk to encourage you and
tell you how proud I am a view.

Are you cool with a one
mile of encouragement?

Now the goal of this was to
see you from my point of view,

imagine receiving one mile of
encouragement today, literally a mile.

A mile without the angry mirrors.

Would you take it?

I know I would.

I can't promise you you'll get that
today, but I know that you can give it.

So who could you encourage for a mile?

Robby: Thanks for joining me on this
episode of the brand Brand ed bullet.

Good news.

You don't have to scroll
through the show notes to find

the links to any of the apps.

apps or other wins.

mentioned in this episode.

Instead, just hop on my email.

List and you can get these
four wins right in your inbox.

Just go to Robbyf.com/friday.

That's R O B B Y F.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on
apple podcast and then share.

Share this episode with somebody you love.

Feel free to DM.

On me on instagram and share which when
was your favorite from this episode.

Have a great weekend and go
and build a life-giving brand.