The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

Your browser is open all day, every day,
sometimes several different browsers.

Here's a way to finally organize all of
your bookmarks, your fun finds online

and your frequently visited websites.

This will help you across all of
your devices so if you hate pulling

out your phone only to realize
that the site you bookmark was on

your laptop and this is for you.

Check out raindrop it's raindrop.io.

I'll put that link in the show notes
and it is a fantastic bookmark manager.

Finally, you can have one
manager to rule them all.

Use the browser extension or
standalone app on your computer,

then have it magically sinked
up on your phone or your iPad.

Organize it, how you want.

How's your bookmarking game going?

Is it messy or is it all tidy
and what's your go-to solution?

Win number two, something
a client recently asked.

I recently worked with a mastermind group.

I was invited in as a guest leader.

And when I hopped on the zoom call,
I quickly discovered there were

several personal brands, each at
different stages of their business.

They were in different markets, but
they had all joined the mastermind

intending to launch something.

So I asked them to put themselves
in one of these three places.

Number one: I wanted to launch
something by now, but haven't yet.

Number two: I launched something,
but it didn't go as well as I hoped.

Or number three.

I launched something well, now what?

For those who answered number one,
that they wanted to launch something by

now, but hadn't yet, I asked them what
challenges were still standing in the way.

Was it a mindset challenge, a strategy.

Did they need some tactics where
they over-complicating things?

For those who answered number two, that
they had launched something, but it

didn't go as well as they had hoped.

I asked them what factors may have
contributed to the lack of response?

Was it timing?

Was it poor pricing?

Did they not validate their offer?

Did they not have enough
traffic coming to the offer?

And for those who answered number three,
that they had launched something well,

and we're wondering what to do next.

We ask what's the best next step to
serve the clients you already have and

grow your business, both for the new
clients that your offer brought in.

Or for repeating the offer again
to your next group of clients?

Why do you like or dislike
being in a mastermind where

there's a mixed group of people?

Do you have a preference?

Holler back with your take Win number
three, something to think about.

This one is subtle.

Efficiency is the enemy of creativity.

For all of us working to grow a
personal brand business, we look

for ways to optimize, to systemize
and to be more efficient, the goal

of efficiency is to reduce waste
and one primary target wasted time.

However time is oxygen to creativity.

If you value creativity, a hallmark of
personal brands, don't let the pursuit

of efficiency choke out creativity.

Take a walk, a coffee break an
afternoon, a coaching call, suspend

efficiency, feed creativity.

And waste yourself on it.

What's your advice or your
current plan to carve out time

for creative work and your space.

I'm all ears.

I'd love to hear what you do Win
number four, something personal.

I'm more and more surprised how
my background and experience from

years in ministry informs and
actually improves my business.

I used to see that as a detriment in my
background, something to apologize for.

Yes, it was experienced so to speak,
but of the wrong kind to be helpful

in the foreign land of business.

So I thought.

Ministries like learning a foreign
language, just not the language spoken

here in the capital of business,
having fumbled through Spanish.

Turns out.

My experience was delightfully helpful
when starting Greek and Hebrew.

I knew what to expect,
vocabulary, conjugations, grammar.

And now when I hop into a coaching group,
like the one in when number three, above.

I'm all good.

I'm used to working with people in
different stages and I'm committed to

seeing people integrate and transform.

It turns out much of business coaching
prefers pushing us down as synchronous and

putting us on some sort of linear path.

But building a personal
brand is rarely linear.

That is something I learned from ministry.

What's the weirdest experience in
your past that surprisingly informs

and shapes your business today.

Thanks for joining me on this
episode of the brand ed bullet.

Good news.

You don't have to scroll through the show
notes to find links to any of the apps

or other wins mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to robbyf.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on apple
podcast and then share this episode

with somebody that you love.

Feel free to dm me on instagram
and share which when was your

favorite from this episode.

Have a great weekend and go
and build a life giving- brand.