The Brand ED Podcast

Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

Four freaky fast Friday wins to
get you going for your weekend.

Let's go.

Win number one, something to try.

Can I share my screen real quick.

Now how many times a week do we hear that?

Especially coming out of the pandemic?

Well, there's a new take for online
meetings and remote collaboration and

it's called sessions and their aim
is to bring your tool stack into your

online meetings with no extra apps,
no extra accounts, no extra tabs.

You run your meeting and all of your
tools straight from your web browser

with a large stack of functionalities.

Now sessions.co bring some really
interesting tools under one roof for

your online meetings, for your webinars,
for your workshops, for your courses.

I'm going to be trying it out very
soon in one of my upcoming meetings.

I'd love for you to try it
out and share your thoughts.

Win number two, something
a client recently asked.

A client recently came to me for some
help getting above the day-to-day grind

of building his online coaching business.

He just felt like he was spinning
his wheels and he was unsure

of where he was trying to go.

So I walked him through an
exercise I use to bring focus,

to help lift him out of the fog.

Here are the prompts
that we walked through.

Number one, what will success
look like for your consulting

business 12 months from right now?

We wanted to define success as
an attainable and measurable

thing he could accomplish.

Prompt number two, what is one key
metric you can measure to help get

you there over the next 12 months?

That could be a monthly webinar
attendance, email list growth.

Book X amount of discovery calls per week.

And then prompt number three.

What will your life look like 12 months
from now when you achieve that success?

We want to define the internal motivation.

What's your favorite go-to when
you need clarity or focus on your

business to lift you out of the fog?

Win number three,
something to think about.

Remember, nobody writes
the book in the beginning.

Nobody writes the book in the beginning.

Learn from other people's
experience, learn from their

success as you read their book.

But don't put pressure on
yourself to know it all right now.

The guru or author of the book did not
know it before they wrote the book.

They discovered.

It Through a process of trial and
error, mistakes and success and

oftentimes a heavy dose of luck.

But in a book you get to go back and edit
all of that packaged up and put a nice bow

on it Win number four, something personal.

Speaking of reading business
books, maybe you're like me.

You read a business book by an expert.

She outlines her steps to success
and she makes it look so easy.

So logical.

So, duh, why haven't you
figured this out already?

Granted, the author never
calls me out like that.

I tend to do that myself instinctively.

That's not great.

I know.

But on one of my walks recently where
I was decompressing and reflecting the

quote from when number three came to mind.

If the expert or guru was so superior,
so other worldly, so next level.

Then she would have written
the book before she started.

Bottom line 99% of the time.

The book is written after
trial and error success.

Not before.

Nobody has it figured out.

So take the pressure off.

If they did, they'd have the
guts to write the book before.

Now am I the only one who reads a
book like that and then feels like an

idiot for not figuring it out already.

Hit me back and let me know

Thanks for joining me on this
episode of the brand ed bullet.

Good news.

You don't have to scroll through the show
notes to find links to any of the apps

or other wins mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to robbyf.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on apple
podcast and then share this episode

with somebody that you love.

Feel free to dm me on instagram
and share which when was your

favorite from this episode.

Have a great weekend and go
and build a life giving- brand.