The Brand ED Podcast

Robby: You're listening to the
brand ed bullet from the brand ed

podcast for freaky fast Friday wins
to get you going for your weekend.

Let's go.

Win number one, something to try.

Ever feel like you write badly?

Scratched that.

Ever feel like you write poorly?

Scratch that.

Suffer from poor writing chops?

I want you to try the Hemingway editor
when you pin your next marketing

email website, copy or blog article.

Hemingway editor will help you nix the
adverbs obliterate, the passive voice,

shorten up those run-on sentences
and replace words that obfuscate.

I mean, confuse.

I use it for my weekly newsletter
email and all sorts of copywriting

that I do week-in and week out.

There's a free version online,
or you can buy the Mac OS app.

That's the one that I use.

Win number two, something
a client recently asked.

I help lead a personal brand business
coaching group with some colleagues.

One challenge is that participants are at
different stages of their business growth.

Some in the group are just starting out
while others in the group are scaling

an already successful personal brand.

Walking into these coaching calls can
feel like a bunch of different clients

asking a bunch of different questions.

One way I frame mixed group coaching
calls revolves around these two questions.

Number one, what's in the way.

And number two, what's next, and when?

I can then aim those questions
at generating leads, launching an

offer, defining your core brand
message and a host of other areas

that I cover in the coaching groups.

Win number three,
something to think about...

Fun fact, 33% of the Bible is poetry.

That's one out of every three pages in
the most popular book in human history.

Poetry though is the least
direct form of communication.

Poetry relies on metaphor and
imagery, not a punchy headline

or a call to action button.

But 100% of copywriting in the marketing
space champions, clear, direct statements.

The question I have is what are we
missing when our own constant diet is

copywriting in the marketing space.

Might there be a supersize me documentary
one day about our own copywriting diet.

Especially those of us
in the marketing space.

So how do you vary your own diet?

Win number four, something personal.

This summer, I was able to head
to Nashville for a few weeks

and meet up with my mastermind.

I was so excited to have a few days to
hang out with some great people, some

great friends, make some new connections.

And just be around other
great business minds.

I will say, this is a very different
feeling than I had the first time

around my first mastermind meet up.

I documented that first ever meetup
a few years back in a blog article,

and it's definitely worth reading.

I'll put a link to that in the show
notes, read along and you'll laugh.

You'll cry.

And you'll probably see
yourself in there too.

Bottom line.

I highly recommend you
get in a mastermind.

Feel free to DM me.

If you want more information on mine.

Thanks for joining me on this
episode of the brand ed bullet.

Good news.

You don't have to scroll through the show
notes to find links to any of the apps

or other wins mentioned in this episode.

Instead, just hop on my email
list and you can get these

four wins right in your inbox.

Just go to robbyf.com/friday.

I'd also love your help getting
this into the hands of more people.

So go and leave a review on apple
podcast and then share this episode

with somebody that you love.

Feel free to dm me on instagram
and share which when was your

favorite from this episode.

Have a great weekend and go
and build a life giving- brand.