035: Turn Your Unique Approach into Powerful Positioning for Your Coaching, Consulting, or Speaker Business
Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services.
Maybe you’re…
- John Maxwell certified
- A StoryBrand Guide
- A Business Made Simple Coach
- A Toastmaster Speaker
- Or certified through another International Coach Federation (ICF) program
In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand and business.
It’s the third “P” you use to amplify your unique value and positioning in a crowded Coaching, Consulting, and Speaker marketplace.
Take Control of How You’re Positioned in the Market
By the time you’re done enjoying this one, you’ll get answers to these copywriting questions:
- Where is the simplest place to start positioning your business when you’re struggling to nail down who your customer is or even what you want to offer?
- How do you leverage your certification or unique approach when positioning your brand?
- Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience?
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Coaching Certification Programs: The Complete List (2020) Article »
Here’s a link to the article referenced in this episode.
ASK A QUESTION ABOUT POSITIONING YOUR BRAND
Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »
NEW GIFT FOR YOU
Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.
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